We love brands

Dear readers, Competition in beverage is fierce. Mineral waters, sodas, beers, energy drinks, juices, iced teas… They all try to draw our attention. This is a growing market and especially for energy drinks for which overall sales have doubled in the...

H i V i t a m i n d r i n k e r s ! ! Today, I have decided to talk to you about...... the PRESENCE of the brand Vitamin Water. In fact, the "presence" is another way to evaluate a brand and it deals with how you can know more about the brand. Here we...

Last year, Vitamin Water decided to extend the brand in a funny way. Yes, because they launched a … LIP GLOSS!! Source: foodbeast.com For this, they teamed-up with Lip Smackers, a very well-known producer of flavor lipticks, destined to the teenagers....

Despite the fact that the brand is relatively new, authenticity is key for Vitamin Water. This is the main reason why the initial launch two years ago was proportionately small compared to what it was in 2011. This was done to have a two-year history...

Hello fellow brand lovers! Time for a little break from Vitamin Water in order to present our team. We are four students from the SKEMA Business School. Currently in our last year of studies, we thought it would be fun to talk about Vitamin Water to share...

Dear readers, Values, concept, characteristics… according to you what is VitaminWater? Trendy? They have launched VitaminWater in France without any communication, only events, partnerships and word of mouth. It already indicates their “upper” positioning....

credit: the coca cola company Hi vitamin-drinkers, As you now know, VitaminWater is part of The Coca Cola Company. But how do you think this cooperation may work? What is the position of VitaminWater inside Coca-Cola company? Don’t be afraid…. They are...

Hi guys! Do you know what makes someone a true fan? No? Really, you don’t know? Well, this is communication. And do you know how many fan are there on VitaminWater’s fan page? 100,000? No 500,000? No 1,500,000? You’re still far away from the count 2,932,528....

Hello VitaminWater-Lovers ! Today, I’d like to talk of Vitamin Water's responsiveness. What do I mean by responsiveness? This is really simple, this is all about reactivity and ability of a brand to adapt to an evolving market. Because YES, even if a...

Hey guys, I'd like to discuss the relevance of Vitaminwater to the customers. If a company wants the laucnhing of a product to be succesful, the Marketing Departement has to be aware of the primary principle of business: meeting customer needs. Let's...