credit: the coca cola company Hi vitamin-drinkers, As you now know, VitaminWater is part of The Coca Cola Company. But how do you think this cooperation may work? What is the position of VitaminWater inside Coca-Cola company? Don’t be afraid…. They are...

Hi guys! Do you know what makes someone a true fan? No? Really, you don’t know? Well, this is communication. And do you know how many fan are there on VitaminWater’s fan page? 100,000? No 500,000? No 1,500,000? You’re still far away from the count 2,932,528....

Hello VitaminWater-Lovers ! Today, I’d like to talk of Vitamin Water's responsiveness. What do I mean by responsiveness? This is really simple, this is all about reactivity and ability of a brand to adapt to an evolving market. Because YES, even if a...

Hey guys, I'd like to discuss the relevance of Vitaminwater to the customers. If a company wants the laucnhing of a product to be succesful, the Marketing Departement has to be aware of the primary principle of business: meeting customer needs. Let's...

Hy everyone, Today, I would like to talk about protection. Just to fresh up your mind, here are a few reminders about the "birth" of Vitaminwater: 1996: Darius Bikoff create a drink, a mix of aromatic water and vitamins. 2000: Bikoff launches Glacéau...

Since this past summer, Parisians have been able to see the global advertising strategy of VitaminWater. In the Metro, in retails, magazines, simply everywhere. I asked myself how this product, under a unknown brand called "Glaceau" was able to cover...

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