Top articles
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Vitamin Water: COMMITMENT
Since this past summer, Parisians have been able to see the global advertising strategy of VitaminWater. In the Metro, in retails, magazines, simply everywhere. I asked myself how this product, under a unknown brand called "Glaceau" was able to cover...
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Vitamin Water and its responsiveness
Hello VitaminWater-Lovers ! Today, I’d like to talk of Vitamin Water's responsiveness. What do I mean by responsiveness? This is really simple, this is all about reactivity and ability of a brand to adapt to an evolving market. Because YES, even if a...
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Vitamin Water... or being a Coca Cola brand.
credit: the coca cola company Hi vitamin-drinkers, As you now know, VitaminWater is part of The Coca Cola Company. But how do you think this cooperation may work? What is the position of VitaminWater inside Coca-Cola company? Don’t be afraid…. They are...
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Blogging team
Hello fellow brand lovers! Time for a little break from Vitamin Water in order to present our team. We are four students from the SKEMA Business School. Currently in our last year of studies, we thought it would be fun to talk about Vitamin Water to share...
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Extension of the brand and co-branding
Last year, Vitamin Water decided to extend the brand in a funny way. Yes, because they launched a … LIP GLOSS!! Source: foodbeast.com For this, they teamed-up with Lip Smackers, a very well-known producer of flavor lipticks, destined to the teenagers....
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VitaminWater, How to be different?
Dear readers, Competition in beverage is fierce. Mineral waters, sodas, beers, energy drinks, juices, iced teas… They all try to draw our attention. This is a growing market and especially for energy drinks for which overall sales have doubled in the...
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Vitaminwater trademark
Hy everyone, Today, I would like to talk about protection. Just to fresh up your mind, here are a few reminders about the "birth" of Vitaminwater: 1996: Darius Bikoff create a drink, a mix of aromatic water and vitamins. 2000: Bikoff launches Glacéau...
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Online Presence of the Brand
H i V i t a m i n d r i n k e r s ! ! Today, I have decided to talk to you about...... the PRESENCE of the brand Vitamin Water. In fact, the "presence" is another way to evaluate a brand and it deals with how you can know more about the brand. Here we...
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Communicate efficiently: the VW strategy
Hi guys! Do you know what makes someone a true fan? No? Really, you don’t know? Well, this is communication. And do you know how many fan are there on VitaminWater’s fan page? 100,000? No 500,000? No 1,500,000? You’re still far away from the count 2,932,528....
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Do you really understand VitaminWater and its messages?
Dear readers, Values, concept, characteristics… according to you what is VitaminWater? Trendy? They have launched VitaminWater in France without any communication, only events, partnerships and word of mouth. It already indicates their “upper” positioning....
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Vitaminwater's relevance to customers
Hey guys, I'd like to discuss the relevance of Vitaminwater to the customers. If a company wants the laucnhing of a product to be succesful, the Marketing Departement has to be aware of the primary principle of business: meeting customer needs. Let's...
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Bienvenue sur OverBlog
Ceci est le premier article de votre blog. Il a été créé automatiquement pour vous aider à démarrer sur OverBlog. Vous pouvez le modifier ou l'effacer via la section "publier" de l'administration de votre blog. Bon blogging L'équipe d'OverBlog PS : pour...
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Authenticity
Despite the fact that the brand is relatively new, authenticity is key for Vitamin Water. This is the main reason why the initial launch two years ago was proportionately small compared to what it was in 2011. This was done to have a two-year history...