Last year, Vitamin Water decided to extend the brand in a funny way. Yes, because they launched a … LIP GLOSS!! Source: foodbeast.com For this, they teamed-up with Lip Smackers, a very well-known producer of flavor lipticks, destined to the teenagers....

Despite the fact that the brand is relatively new, authenticity is key for Vitamin Water. This is the main reason why the initial launch two years ago was proportionately small compared to what it was in 2011. This was done to have a two-year history...

Hello fellow brand lovers! Time for a little break from Vitamin Water in order to present our team. We are four students from the SKEMA Business School. Currently in our last year of studies, we thought it would be fun to talk about Vitamin Water to share...

Dear readers, Values, concept, characteristics… according to you what is VitaminWater? Trendy? They have launched VitaminWater in France without any communication, only events, partnerships and word of mouth. It already indicates their “upper” positioning....